Unfortunately, in this digital and sophisticated era, ads are considered to be outdated and do not attract buyers. Not even a few of them are very awkward because these ads are airing on TV, desktop computer screen to mobile.
That's where the idea of marketing content comes from. So what is marketing content? Let's get acquainted with him.
Marketing content is an attempt at a marketing strategy that starts from planning, creating and distributing content in the form of images, video or voice that intends to attract the attention of the target audience, which is then is expected to be a product customer.
In general, content marketing or content Marketing is promotive or for marketing purposes by using different strategies in which promotional ideas are expressed more expressly in them, hidden or not blatantly or explicitly promote the product.
Thus, in particular, there are two objectives of the creation of content marketing for the company, namely:
1. Attracting audiences to get to know your business
2. Invite the audience to become a customer of the product
Some examples that you can see are the big brands of companies that already have social media accounts such as Instagram, Facebook or others.
Through that account, we will see various posts that are not on the product but various interesting content such as video, sound or images that make people feel interested to see it.
The post can be entertaining with funny memes, for example, educating or even including inspiring posts as well as emotional posts. In the post, it also sometimes does not even discuss a particular product, because it is not that the direction of marketing content.
New in the next post discussed a specific product that is sometimes associated with the previous post according to the creativity of its marketing creators.
There are several benefits that can be taken from the implementation of marketing content for a company that
1. Long-termUnlike traditional ads that are generally limited to their promotional time, marketing content is longer promotive. Especially if the content is funny and entertaining, motivating, inspiring and also educational.
Then the content will continue to be used while seeing who made it. That's why promotion through marketing content is much longer in time.
2. WiderUnlike traditional ads that you have to paste or install yourself in each place, through your company's marketing content will be promoted and assisted by the audience.
Audiences who feel attracted, touched, motivated will surely share that content which also contains information about your company. The result of your company is better known.
3. tend to be cheaperThis one is still a tendency in which marketing content is cheaper traditional Ketimbah marketing. One of the evidence is the sheer number of people who share your content without you having to pay them. Different when you have to advertise on every corner of interest.
4. Bring visitorsNot only for the sake of sale or purchase, but the presence of marketing content will also bring visitors to your site which will increase the value of your store in sales as well as in other purposes such as SEO and Social Media.
Given the importance of it, it is worth it if you are trying to use marketing content.