The most brilliant strategy supported by even the most advanced marketing technologies will fail to reach the goal if your content is not optimized for conversion.
However, it often happens, creators fail to distinguish between content created for a page and content designed to increase conversion rates.
To help you create great content, here are 4 ways that will improve your content.
- Know your Audience
Knowing your audience is a requirement for every marketing campaign.
And perhaps because this eternal marketing rule has embedded in the minds of marketers for so long, too many marketing actors are accepting it for just that.
Others fail to appreciate that different audience segmentation targets will respond to content differently.
Let's say you sell a professional cake tool, and your target audience consists of two main segments: Amateur bread maker and professional bread maker.
You might be tempted to write the same article touting the benefits of your baking tool for both segments. But you won't be writing content that's optimized for conversions.
Amateur bread makers may want to hear more about how reliable and easy it is to use your cake products.
While experienced professional bread makers may be more interested in the technical features that talk about how sophisticated or versatile your products are compared to competitors.
Both audience segments are attracted to the same product, but your content must be tailored to each group's unique needs, interests, or goals.
- Follow trending Online & Offline
The best way to make your content seen by as many customers as possible is to follow a big trend of any popular – as long as it's relevant.
Many companies increase their social media presence by commenting on current events, especially on Twitter, but you can take it further and integrate trends in an article or post.
Take every opportunity to make your brand a part of the chat, but be sure to avoid controversial topics or messages.
- Don't just focus on selling
When users come to your site, they want value, not ads.
Indeed, there is nothing wrong with mentioning your product or service if they are relevant to the topic.
You can create content beyond what you sell to keep your customers unsaturated with your posts.
- Focus on the title
The headline is the most important element of your content when it comes to attracting readers ' attention.
The title is not only interesting but should also accurately reflect the main theme of the article in a way that optimizes CTR.
No wonder many writers spend a lot of time researching different versions of the titles.
So how do I write a title to improve CTR? Here are some of his tips!
Use numbers and statistics whenever possible.
Tell the reader, but don't give it all.
Use the Tools to analyze the titles you'll be using.
Do not use clickbait. Because it can make your credit worse.